COMMERCIAL MINORITY FUNDING CONSULTANTS
Commercial Minority Funding Consultants is a leading firm specializing in helping businesses access the capital they need to grow and prosper. This branding project aimed to create a visual identity that would reflect their expertise, trustworthiness, and the pivotal role they play in their clients' success.
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The logo I’ve designed features a balance between classic and contemporary. It incorporates a strong, stable monogram using the letters "CMF" to represent the company's name and core values. The monogram's modern, clean lines convey professionalism and a forward-thinking approach.
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I chose a color palette of forest green and off-white to evoke trust, reliability, and sophistication.
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A heavy, block-letter font is used for the logomark to convey stability and reliability. I’ve accompanied this with a rounded, wide-set san-serif font to balance the styles.


